When you're wondering what is SEO, you've come to the right place. SEO is the process of boosting your website's ranking in the search engine results. Search engines such as Google use a formula to decide which websites to show up when a user types in a particular term. With SEO, your website is optimized for various ranking factors to get it listed on page one of Google. In order to get the full advantage benefits of SEO, your website needs to address the factors that Google uses to determine rankings and be found in the top 10 results.

Content needs to solve a problem

SEO works when content solves a problem for its target audience. It is a combination of three factors: understanding Google's algorithms, anticipating search terms, and writing comprehensive content. Content must be helpful, educational, and relevant to the target audience. Often, a good piece of content will satisfy two or more of these criteria. The rest of the time, however, may fall short of these ideals.

Internal links

If your website is ranked on Google, internal links are vital to your success. Just as mitochondria in a cell provide energy to a cell, internal links help Google identify, categorize, and value pages. But how do you get those internal links to work for you? Here are a few tips. Listed below are a few ways to improve your internal linking strategy. But remember to avoid over-optimization. Google's crawlers can only crawl about 150 links per page, which is far less than the total number of links in the header and footer of your website.

Whenever possible, include internal links in your content. Not only do they make navigation easier for site visitors, but they also help increase the number of pages a visitor visits. Additionally, internal links pass link juice from page to page. They help Google determine the hierarchy of your website and its positioning, and act as messengers that encourage your visitors to take action. But most importantly, internal links are important for SEO. Here are three reasons why you should implement them into your website:

Meta description

When writing an SEO meta description, you need to be precise and have a few tactics in mind. It is important to keep in mind that over half of all global web traffic comes from mobile devices. Therefore, learning about SEO practices that cater to mobile pages is important. Read on to find out how to write an SEO meta description that works. In this article, we'll discuss the importance of having a meta description, how to write one, and the best length.

Ideally, your SEO meta description should tell the searcher everything they want to know about your website. Google bolds the words that match a searcher's query, so it will be easy for them to identify which pages match their needs. Also, the length of the meta description is important, as it will be the first thing people see when they search for a particular topic. The longer the meta description, the higher the chances of a clickthrough.

XML sitemap

XML sitemaps are almost as old as SEO, but they are still very important for your website. This guide will walk you through the process of creating and optimizing an XML sitemap. There are some best practices to follow and things you should avoid when creating your sitemap. Start by considering the relevance of your URL. Are visitors going to want to land on that particular page? If not, consider adding a noindex tag. However, remember that a noindex tag does not ensure that Google will not index the URL.

While you should be aware of the benefits of a sitemap, the only real difference between a XML sitemap and an HTML sitemap is their size. Both Google and Bing allow up to 50MB. Google and Bing allow sitemaps up to 50MB. HTML Sitemaps, on the other hand, are meant for human visitors, not search engines. HTML sitemaps do not have the same technical requirements as XML sitemaps, but they can help your SEO efforts.


You can use keyword research to improve your website's search engine visibility. Make note of what your customers are searching for. Wording matters, because search engines take this into consideration when determining search engine results. Moreover, your customers' questions and queries may not exactly be the same as your business's. Search engines display "people also searched for" information after your target keyword phrase. Including this information in your content will improve your website's search engine visibility.

Keyword research is a key component of your SEO strategy. There are a variety of keyword tools that will help you identify keywords and phrases that are relevant to your website. While short-tail keywords are highly competitive, long-tail ones will help increase your website's chance of being discovered and increase its rankings. Keyword research is the most crucial part of SEO and is often overlooked. But, if you are unsure about the type of keywords to use, you can always hire a professional to help you make the right decisions.


If you're unfamiliar with the concept of Fort Myers SEO Schema, you're in luck. This technology is an extension of HTML. HTML tags are used to describe rich results in search engines. You can find more information on SEO Schema at Schema.org. This reference website publishes guidelines and documentation for structured data mark-up. This technology helps webmasters create rich results by providing search engines with structured data. It also allows webmasters to include structured data on their websites.

There are several types of schema markup. These include content, title, description, and enumerations. Enumerations make your markup more understandable and easy to use. For example, a link element indicates a canonical reference. You can also use the content attribute or meta tag for missing content. The Google search gallery is another great resource. It also features a handy URL inspection tool. The URL Inspection tool lets you check if your markup is correct.